It won't say what it will look like or even what it will be called. Pinnacle has been tight-lipped about its Atlantic City project, other than to estimate its price at between $1.5 and $2 billion. 'While that is significant by any standard, what is very encouraging is that about $4 billion of that investment was made in the past four years or so.' 'Since the inception of New Jersey's gaming industry, there has been approximately $12 billion of capital investment to date,' said Joseph Corbo, president of the Casino Association of New Jersey. The burst of new investment is the largest in Atlantic City since the start of casino gambling in 1978. The granddaddy of them all, a $5 billion casino resort planned by MGM Mirage in the marina district next to the Borgata, will be the largest project Atlantic City has ever seen when the first dice start tumbling in 2012. Hot on the heels of 'Revel' will be other mega-casinos to be built by Pinnacle Entertainment on the site of the former Sands Hotel Casino, opening in late 2011 or early 2012.
It will become Atlantic City's 12th casino, and the first new one to open since the Borgata Hotel Casino & Spa debuted in 2003 and redefined the public's image of what the Las Vegas experience should look and feel like in New Jersey.
